You won’t fire people every day (I hope!). You won’t pitch investors every day. You won’t launch or kill product lines every day. And you won’t give grand speeches every day. But you *will* communicate in writing, every single day. All day.
While much of the advice is aimed squarely at founder CEOs, there’s plenty of value for non-founder CEOs and leaders, with much of it about managing the mental and emotional challenges that come with the responsibility of running a company of any size
It's true that you can get a lot of value just by watching his TED talk of the same name, but I still recommend reading the book as a way to really help the message sink in, and make sure that your subconscious brain has a chance to spend more than 12 minutes absorbing the underlying principles.
By itself the book’s advice about living life and choosing your career is practical and sound, and makes it well worth reading and reflecting on. But the reason I think it’s a *great* book is that in order help the reader apply his expertly honed analysis tools of business and strategy to one’s life and career, he *has to explain all of them concisely along the way*.