One of the signals I use in deciding whether a book is worth reading is whether it is somehow connected to the people and organizations I already know and respect. Technological Revolutions and Financial Capital, by Carlota Perez, is one of my favorite examples.
I first heard of the book from a reference on Simon Wardley’s blog. Simon is one of my favorite writers on strategy (and he’s a blast to watch in action giving a conference talk). Then, when I looked the book up, I was pleasantly surprised to discover that it’s published by Edward Elgar Publishing, which was actually a customer of Safari, my employer at the time. And finally, when the book arrived in the mail, I was positively delighted to see that one of the testimonials on the back cover was from Bill Janeway, one of the sharpest minds around at the intersection of economics, technology, and venture capital (and also a board member at O’Reilly Media, Safari’s then-parent-company).
So it’s fair to say I started reading with high expectations — and Perez quickly exceeded them. After finishing this book, you will have a new framework through which to understand and analyze not just technology changes, but how they fit into the wider social, political, and economic landscape.